"Streamlining Customer Data: A Guide for Marketers"
"Maximize the power of customer data in marketing with these 4 steps. Learn how to streamline data flow and improve campaign performance."
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"Navigating the Legal Implications of Generative AI for Businesses"
"Stay informed about the recent NY Times lawsuit against OpenAI and Microsoft for alleged copyright infringement in AI language models."
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"Exploring Open-Source CDPs: Benefits, Challenges, and Trends"
"Discover the potential of open-source CDPs to revolutionize data management and marketing strategies while considering the challenges and benefits."
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"Building Long-Term Consumer Connections Beyond Cyber Week"
Discover how reception marketing can help brands build trust and long-term consumer connections for success beyond Cyber Week. Learn how to optimize content and create useful conte...
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Leveraging AI and Automation for Improved Customer Experiences
Unlock the potential of AI and automation to optimise the customer experience in 2024. Discover how shoppable ads, data-driven customer discovery, and personalised communication ca...
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5 Tips for Navigating a Challenging Martech Landscape
Maximize efficiency in a tough year with these five key tips for navigating changes to your martech stack and considering micro-payments. Learn how to be commercially driven and am...
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10 Essential Marketing Automation Articles of 2023: An End-of-Year Reflection
Discover the latest insights on marketing automation from the experts at MarTech. From AI-powered strategies to CDP worksheets, our 10 most popular articles from 2023 provide valua...
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"Preparing Digital Advertisers for the Changes of 2024"
Embrace the future of digital advertising in 2024 with AI & new metrics. Learn how industry standards, Supply Path Optimization & streaming can help you create successful, cost-eff...
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2023 Top 10 MarTech Articles on CRM: Review and Insights
Take stock of 2023 and review the top 10 most popular MarTech articles on CRM. GPT-powered email marketing, unifying customer profiles, data disconnect, leveraging AI for marketing...
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Preparing for the End of Third-Party Cookies: Alternative Data Strategies for Marketers
Technology-savvy business professionals must test solutions and adopt AI governance & encryption for customer data to replace third-party cookies as 2024 draws near. AI for content...
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"Five Steps to Automate Your Email Workflows and Boost Engagement"
Learn 5 basic steps to automate routine tasks and boost engagement with your leads.
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"From Data to Dialogue: Bridging the MOps-C-Suite Gap"
Understand the C-Suite's language and objectives to bridge the gap between technical expertise and strategic business impact. MOps must reframe their metrics to demonstrate alignme...
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