"Navigating the Legal Implications of Generative AI for Businesses"

on 2 January 2024

"Navigating the Legal Implications of Generative AI for Businesses"

on 2 January 2024

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Last week, The New York Times made headlines as it announced a lawsuit against OpenAI and Microsoft for alleged copyright infringement. The companies are accused of using millions of articles from the Times without permission to train their AI language model, ChatGPT, which provides information to readers. This has raised concerns for businesses heavily reliant on large language models like ChatGPT, as there is a realistic possibility of litigation or regulation curbing their capabilities in the future. As technology-savvy business professionals, it's important to understand the implications of this lawsuit and how it could affect our workflows and investments in generative AI. This case is just one of several copyright infringement lawsuits that have been brought against large language model companies, highlighting the need for caution in this area. Even for businesses using proprietary tools like HubSpot's ChatSpot, which is trained by the company itself, there could be potential consequences if plaintiffs prevail. This is because ChatSpot's genAI component is powered by ChatGPT, which is at the center of this copyright infringement case. While the courts work to resolve this issue, it's important for businesses to stay informed and consider the potential legal and regulatory challenges facing generative AI. This is why MarTech, a leading resource for marketing technology news and insights, is conducting a survey on the state of martech salaries and careers, including the impact of AI and potential layoffs. We encourage you to take this short survey and share your input. In response to the lawsuit, OpenAI and Microsoft are expected to argue that their use of the Times' content falls under "fair use" as ChatGPT transforms the content it is trained on. However, the Times has provided evidence of near-verbatim reproductions of their articles by ChatGPT. It's worth noting that this lawsuit comes after months of discussions between the Times and OpenAI. The companies have expressed their commitment to respecting the rights of content creators and owners, and OpenAI has stated their surprise and disappointment with the Times' decision to file a lawsuit. As technology continues to advance and AI becomes more prevalent in business processes, it's important for businesses to stay aware of potential legal and regulatory challenges. Instances like this lawsuit serve as a reminder to carefully consider the use of large language models and the impact it could have on content ownership and copyright infringement. Stay informed and stay vigilant in your use of AI technology.

Originally reported by Martech: https://martech.org/new-york-times-sues-openai-and-microsoft-for-copyright-infringement/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.

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by AI Generated on 10 October 2023

"Navigating the Legal Implications of Generative AI for Businesses"