Marketing operations (MOps) is an essential part of any successful martech stack, ensuring that data is digestible and programs are up-to-date. As such, it is important to know who the experts in the field are. This list comprises the top MOps professionals who have the ear of the profession: Darrell Alfonso, Eddie Reynolds, Sara McNamara, Ali Schwanke, and Mike Rizzo.
Darrell Alfonso is the director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He has authored the "The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers" and was named one of the Top Marketers in the US by Propolis 2022 and among the "Top Martech Marketers to Follow" in 2020 by Martech Alliance. Darrell is a regular contributor to MarTech and the MarTech conference, with his articles available at this link. He is active on LinkedIn, Twitter and has a blog.
Eddie Reynolds is the CEO and revenue operations strategy consultant of Union Square Consulting, as well as publishing The RevOps Weekly Newsletter and the podcast RevOps Corner. He is well-known for his insights on sales, marketing, service and admin roles, and is active on LinkedIn.
Sara McNamara is an award-winning marketing and sales operations professional, currently working as a Senior Manager, Marketing Operations at Slack. She is a martech stack (+ strategy) solution architect and a regular guest on MOps podcasts. She is active on LinkedIn and Twitter.
Ali Schwanke is the CEO and founder of Simple Strat, a firm specialising in helping companies get the most out of HubSpot. Ali is also the host of HubSpot Hacks and a guest speaker at the MarTech conference. She is active on LinkedIn, YouTube, Twitter and has a website/blog.
Mike Rizzo is the founder of MO Pros/MarketingOps.com, an online community for people in marketing operations, as well as co-host of Ops Cast, a weekly podcast. He is active on LinkedIn, his organization’s website, and the podcast.
By keeping up with these MOps experts, technology-savvy business professionals can ensure that their martech stack runs smoothly and remains up-to-date.
Originally reported by Martech: https://martech.org/martechs-marketing-operations-experts-to-follow/
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