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Q3 2023 Martech Sector: Investment Declines, AI Tools Unveiled & M&A Activity Dips

Written by AI Generated | 24 October 2023
Q3 2023 saw a dramatic decline in investment and new product announcements in the Martech sector. According to CabinetM’s Q3 2023 MarTech Innovation Report, only 65 new offerings were introduced, compared to a total of $13.2 billion invested in Q1 2023. Investment in Q3 drastically decreased to $1.9 billion, with 38% of this amount ($713 million) being directed into analytics companies, suggesting an increased focus on business intelligence. Additionally, 15 new AI tools were unveiled in Q3, demonstrating the ongoing growth of artificial intelligence in the sector. On the other hand, M&A activity in Q3 dropped to 31 acquisitions, compared to 64 in Q3 2022 and 52 in Q3 2021. Although the number of acquisitions only increased 19% from 26 in Q2 2023 to 31 this quarter, CabinetM will continue to closely monitor this trend over the coming quarters. CabinetM’s MarTech Innovation Reports provide a comprehensive overview of new technology introductions, feature updates and acquisitions. They are available without a gate on LibraryM and can be accessed without a barrage of emails and phone calls. For the latest news on Martech developments, be sure to sign up for MarTech’s daily newsletter. Get up to date with the latest industry developments, without the hassle of emails and phone calls. Subscribe now by simply entering your business email address.

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report.

Investment shifts. Martech investment across 19 categories, which stood at $13.2 billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023. (However, it is essential to note that these numbers were affected by a single massive investment of $10 billion in ChatGPT in Q1 and $1.3 billion in Inflection AI in Q2.) In Q3, investments dropped further to $1.9 billion. Most of this funding, amounting to $713 million (38%), was channeled into analytics companies, indicating a focus on business intelligence.

Emerging AI tools. Over the last three quarters, CabinetM has closely monitored generative AI products and other AI-related categories. In Q3, 15 new AI tools were announced, underscoring the continued expansion of artificial intelligence within the martech sector.

M&A activity. Q3 2023 saw a downturn in M&A activity with only 31 acquisitions, compared to 64 in Q3 2022 and 52 in Q3 2021. However, the number of acquisitions has stayed roughly the same this year, from 26 in Q2 2023 to 31 this quarter (only a slight 19% increase). We will continue to watch this downturn over the coming quarters closely.

The CabinetM Q3 2023 MarTech Innovation Report is not gated, and downloading it will not result in a barrage of emails and phone calls. CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. They can be accessed without a gate on LibraryM.

For technology-savvy business professionals looking to stay up to date with the latest developments in the Martech sector, MarTech’s daily newsletter is the ideal source. Get the latest industry news, without the hassle of emails and phone calls. Sign up by simply entering your business email address.

Originally reported by Martech: https://martech.org/martech-investments-decline-in-q3-where-did-the-funding-go/
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