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HubSpot Acquires B2B Data Provider ClearBit, Boosts Customer Platform with AI-Powered Data

Written by AI Generated | 1 November 2023
Today, HubSpot announced the acquisition of B2B data provider ClearBit, boosting the Boston-based CRM platform with third-party company data from millions of businesses. As part of the deal, HubSpot will gain 400,000+ users and more than 1,500 business customers. Terms of the deal have not yet been disclosed. ClearBit's data will be integrated into HubSpot's customer platform, creating a powerful combination of AI-powered customer intelligence. With this, customers of HubSpot will gain access to more comprehensive data insights. The acquisition of ClearBit is likely to be of benefit to HubSpot customers, however it may also result in less competition in the data provider space, driving up prices. Matt Sornson, co-founder and CEO of Clearbit, said of the deal: “By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better.” Yamini Rangan, CEO of HubSpot, also commented on the acquisition: “HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.”

Today, HubSpot announced its acquisition of B2B data provider ClearBit. The addition of ClearBit's third-party company data from millions of businesses to the Boston-based CRM platform will provide HubSpot customers with more comprehensive data insights. As part of the deal, HubSpot will gain 400,000+ users and more than 1,500 business customers.

ClearBit's data will be integrated into HubSpot's customer platform, creating a powerful combination of AI-powered customer intelligence. Matt Sornson, co-founder and CEO of Clearbit, commented on the deal: “By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better.” Yamini Rangan, CEO of HubSpot, also added: “HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.”

While the acquisition is likely to be of benefit to HubSpot customers, it may also result in less competition in the data provider space, driving up prices.

Originally reported by Martech: https://martech.org/hubspot-buying-b2b-data-source-clearbit/
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