Attention business professionals! As technology continues to advance, it's important to remember that not all artificial intelligence (AI) is suitable for every use. In fact, one of the biggest concerns with AI is its use in facial recognition technology.
Scientific American reports that despite improvements in deep-learning techniques, most facial recognition algorithms struggle to identify people other than white men. This has been supported by numerous studies, yet the technology is still being used by law enforcement agencies and private enterprises.
A prime example of the dangers of AI bias in facial recognition is the case of Rite-Aid. In 2012, the pharmacy chain implemented a recognition system to identify potential shoplifters and criminals. As expected, the system mainly identified non-white men. As a result, the Federal Trade Commission (FTC) has banned Rite-Aid from using the technology for five years. The director of the FTC's Bureau of Consumer Protection, Samuel Levine, stated that Rite-Aid's use of facial surveillance caused harm to customers and violated orders, putting sensitive information at risk.
While AI bias in marketing may not lead to false arrests, it can have a significant impact on data quality and ultimately, your bottom line. Check out our article for tips on how to prevent this.
Now, let's take a look at some of the latest AI-powered marketing technology releases:
- StoryChief's AI Content Strategy Builder generates personalized content plans and calendars based on your brand, audience, and competitors. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features.
- Momos' Momos 2.0 features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. This tool allows brands to store and utilize customer data for personalized and automated marketing campaigns, as well as understanding customer feedback and sentiment for each location.
- SparkyAI! is a content ideation machine that uses generative AI to create strategic and cross-channel content. Trained on marketing prompts, audience psychographics, and campaign objectives, it delivers on-brand and human-sounding copy in seconds. It also allows for customization and collaboration on content across all digital channels.
- Tealium's Tealium for AI provides teams with consented, filtered, and enriched data in real-time for AI models and data activation.
- ON24 has added the Analytics and Content Engine to its digital engagement solutions platform. This upgraded platform helps sales and marketing teams create hyper-personalized experiences, automate continuous engagement, deliver connected insights, and drive revenue growth.
- TamTamy Reply's AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams. This tool captures real-time speeches and transforms them into posts, complete with creative visuals. It's perfect for events such as conferences, product launches, and sports events.
- TaskUs and Zendesk's TaskGPT creates and delivers personalized and relevant responses to customer service queries. It also provides confidence scores and allows front-line staff to adjust responses as needed.
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In conclusion, AI has its benefits, but it's crucial to use it responsibly and understand its limitations. Stay informed and stay ahead of the game with the latest AI-powered marketing technology.
Originally reported by Martech: https://martech.org/ai-powered-martech-releases-and-news-jan-25/
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