ActionIQ, a leading enterprise composable customer data platform (CDP), has recently announced the launch of its new suite of tools called CXAI. This suite leverages AI, specifically generative AI, to enhance the overall customer experience. The first two modules in this suite are CXAI Data and CXAI Content.
CXAI Data has two main components - GenAI Audiences and AI Decisioning. GenAI Audiences allows marketers to create audiences, track performance, and uncover insights using natural language prompts instead of relying on SQL or data skills. AI Decisioning provides recommendations for the next best actions related to products, offers, and channels.
CXAI Content, in partnership with genAI content creation platform Typeface, supports the creation of custom and on-brand content that can be activated across any channel.
This announcement is significant for technology-savvy business professionals as it showcases the increasing use of AI in the marketing technology space. While some of these features may seem familiar, such as using natural language prompts to create audience segments, it is interesting to see how ActionIQ, one of the longest-standing independent CDPs, is integrating these solutions with its platform and workflow.
In addition to the current features, ActionIQ has also outlined elements of CXAI that are in the works. These include "Audience of One" and "Creative of One," which will tailor the customer experience to individual customers rather than audiences. This will result in faster campaigns as marketers can control audience building, content, and creative processes through genAI.
Overall, the addition of CXAI to ActionIQ's CDP will provide marketers with more tools and capabilities to enhance their customer experience. As AI continues to evolve and permeate the marketing landscape, it is essential for business professionals to stay updated on the latest developments and features to stay competitive in the market.
Originally reported by Martech: https://martech.org/actioniq-to-add-cxai-suite-to-its-cdp/
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