Digital experience platforms (DXPs) and their corresponding headless and hybrid content management systems (CMS) are transforming the way content is created, managed and delivered around the world. Businesses evaluating these technologies should take the time to set up demos and ask each vendor 13 key questions to help narrow the field.
How easy is the platform to use? Does the vendor understand the business and marketing needs? Are they showing the 'must-have' features? These are all important questions to consider when evaluating a potential DXP solution.
It is also essential to explore the platform capabilities of vendors like Sitecore, Optimizely, Pantheon and WordPressVIP. To help businesses in this process, MarTech has released an Intelligence Report on digital experience platforms.
The 13 key questions to ask each vendor include: what kind of content delivery speed improvements can be expected; what is the approach to content delivery (headless or hybrid), and how is the DXP hosted; how does the platform integrate with other martech platforms and what reporting is available to document ROI; what kind of customer support is offered and what professional services are available; and what new features and long-term roadmap is the vendor considering.
Businesses evaluating DXPs can find more information in the MarTech Intelligence Report. The report, along with answering the 13 questions during the demo, will help businesses narrow the field and make an informed decision.
Originally reported by Martech: https://martech.org/13-questions-to-ask-digital-experience-platform-vendors-during-the-demo/
This article was written automatically by artificial intelligence. Please make us aware if you have any concerns about this automatically generated content.
