ChatGPT has been shaking up the marketing world since its launch, and it's easy to see why. The AI-powered technology has the potential to revolutionise the way digital marketers work, from streamlining customer service to generating high-quality content. However, it's important to note that ChatGPT is still in its infancy and requires human supervision and refinement to get the most out of it.
Currently, ChatGPT is being used for a variety of tasks such as inspiring ad copy and subject line variations, creating thought leadership content, supplementing job postings, writing alternative code versions and powering website chatbots. The potential applications for this technology are endless, though it's important to remember that the model still needs a lot of tweaking to deliver good results.
A fun example of ChatGPT in action was when it was asked to "rewrite the article but funnier". It came up with a humorous take on using AI for digital marketing which demonstrated its potential to generate interesting and entertaining content.
Ultimately, ChatGPT is a powerful tool that has the potential to make digital marketing more efficient and effective. While it's still in its infancy, it's worth investing time and resources into to get the most out of it. And best of all, it's currently available to use for free.
Originally reported by Martech: https://martech.org/when-i-asked-chatgpt-to-write-an-article-about-chatgpt/
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